Lívia Pinent
MA, PhD
I write about fashion, culture and the impact of technology and new business models on the fashion industry.
I combine research, strategy, and content to create innovative solutions tailored to the fashion industry.
ABOUT ME
Hi, I am Lívia Pinent. I’m an anthropologist working in fashion, researching the cultural aspects of the industry and the impact of new technologies on how we create and consume fashion. I write a newsletter called Fashion Culture (subscribe here) and I teach at the Amsterdam Fashion Academy.
With 19 years of experience in marketing and research, I have worked for companies like PVH (Tommy Hilfiger, Calvin Klein) and on pioneering projects such as The Digital Fashion Group. I come from a multicultural and multidisciplinary background: born in Brazil, I have lived in Portugal for many years and also in Belgium. Now, my postal code is from Amsterdam. I hold a PhD in Communication Sciences, a Master's in Social Anthropology, and a Fashion Business certification from Central Saint Martins. This mix gives me a unique perspective on fashion, which I apply in my research projects, writing pieces and lectures.
Find me on LinkedIn.
Photo:Soraya Albuquerque
SAMPLE REPORTS
What's Next in Wholesale Trend Report
Created for Stitch, a PVH-backed fashion tech startup, this trend report is for wholesale experts in fashion brands and retailers.
demystifying digital selling
insights report
This report, created for Stitch (PVH) is for fashion sales departments and retailers taking their first steps into digital transformation.
The State of Presence Report
Expert interviews with key players in the fashion innovation system. Created for ThePowerHouse Group, supported by the municipality of Porto.
WHAT I DO
Original Research
Brand Content Strategy
Brand Journalism
Expert Interviews
Blog Posts
Articles
Case Studies
Customer Stories
Trend Reports
Newsletters
Webinars
Podcasts
Educational Workshops for Brands & Companies
Program Design and Lectures for Educational Institutions
